In the early 1900s, two brothers set out to start growing coffee in the highlands of Comayagua, Honduras. After five generations, the Rodriguez family tradition lives on through __ decendents who continue to produce coffee in the Comayagua, ___ regions.

”When I came to the United States to learn English, I was surprised to see how coffee produced by families like mine served as a main point of connection and conversation in the daily lives of so many Americans,” Nelson Raul Amador, founder, De La Finca Coffee Importers.

Upon quickly realizing coffee in the US is sold at high prices through a complex import system leaving farmers with little profit, Nelson decided to initiate change. He started De La Finca Coffee Importers with the goal to eliminate the middleman between producers and roasters.

“Instead of seeing coffee pass through as many as 6-8 hands between farmers and consumers (as is usual in the coffee industry), I make genuine, direct connections between coffee consumers and coffee producers, like my family.” In 2013, Nelson Raul started importing small amounts of coffee directly from family and friends farms in Honduras.