Building sustainable relationships between roasters and coffee producing communities


At De La Finca, we understand both the needs of the coffee farmer and coffee roaster. A fifth generation coffee farmer, Nelson Raul Amador started De La Finca Coffee Importers in 2013 with the intention of supporting his family and other small coffee producers from his home country of Honduras

Through direct trade partnerships, producers receive more money for their hard work producing coffee and roasters received ethically sourced, consistent, high quality coffee.

In 2018, we joined forces with Direct Origin Trading to offer Colombian coffees with a shared vision for transparency, growth, and pro-farmer approach to coffee.

We proudly import fair trade and organically farmed coffees and also partner with women-owned and operated farms. Through this supply chain model, we not only are able to empower and connect both farmers and roasters but we are also able to reinvest in local coffee growing communities through long-term school projects and initiatives, realizing our long-term vision for sustainable and independent communities.



“When I came to the United States to learn English, I was surprised to see how coffee produced by families like mine served as a main point of connection and conversation in the daily lives of so many Americans.” Nelson Raul Amador, Founder

Upon quickly realizing coffee in the U.S. was sold at high prices through a complex import system leaving farmers with little profit, Nelson decided to initiate change. He started De La Finca Coffee Importers with the goal to eliminate the middlemen between producers and consumers.

“Instead of seeing coffee pass through as many as 6-8 hands between farmers and consumers (as is usual in the coffee industry), I make genuine, direct connections between coffee roasters, consumers, and coffee producers, like my family.”

In his free time, Nelson loves to travel and scuba dive, but his favorite hobby is cupping coffee. He loves a fresh medium roast coffee in the morning as well as a cup in the afternoon to settle his long days of work.